Safe Beauty

American Private Label produces unique and innovative formulations, all based upon green chemistry.


While the FDA bans only 11 ingredients, the European Union has determined over 1,100 chemicals to be harmful or even toxic. Many of those dangerous chemicals can be found in some of the most trusted brands on the market today.


We are changing that! American Private Label is raising the bar by signing the SMART (Safe Manufacturing And Responsible Technology) Act and is leading the way in product formulations that are:

  • Natural And Safe
  • Paraben Free
  • PEG and Glycol Free
  • Lauryl and Laureth Sulfate Free
  • Petrochemical Free
  • Synthetic Fragrance Free
  • Synthetic Colorant Free
  • Phthalates Free
  • 1,4 Dioxane Free
  • Not Tested On Animals