IE Warning

This website uses the latest web technologies so it requires an up-to-date, fast browser!
Please try Firefox or Chrome!



In Europe, over 1,300 chemicals have been banned or regulated for being toxic. In the US, the FDA has banned only 11 chemicals. Even more shocking is that the FDA publishes a list of known cancer-causing chemicals that can legally be used in our cosmetic and food products.


Ask yourself, “how many cosmetic products did you use this morning?”

Did you include shampoo, body wash, body lotion, deodorant, shave cream – even toothpaste? The number of products is mind boggling. Well, so is the amount of chemicals that we are laying onto our bodies. Did you know that our bodies can absorb up to 60% of the chemicals used in these products?


Forget if it’s natural. Forget if it’s organic.

Is it safe? That is the real question you should be asking!  Each of our formulations follow David Pollock’s Safe Beauty Philosophy.

American Private Label is proud to be leading the way with natural products that are scientifically advanced and clinically proven.


American Private Label…More Than Natural

Pure, Safe & Natural!

The body’s largest organ is skin, and according to a CBS News report, up to 60 percent of certain ingredients found in personal care products, including face moisturizers, body lotions and bath gels, will absorb into the bloodstream and accumulate in target organs or are metabolized through the body’s system over a period of years.



Currently the United States has banned or restricted the use of eleven ingredients for use in cosmetics, while in Europe the EU Cosmestics Directive bans or restricts 1,100 ingredients found to be toxic and dangerous.


“Natural” products were thought to be a safe answer; however, the Food & Drug Administration does not have a true regulated definition for “natural products”. The FDA has three regulatory categories within the beauty industry: drug, cosmetic and soap. What this means is that manufacturers can sprinkle trace levels of a few natural extracts into a formulation and call it “natural”. This has created a false sense of security among customers. Remember, Poison Ivy is “natural”, but it certainly isn’t good for you!

Because of the lack of regulation for beauty products in the U.S., many brands, even the largest and most trusted, actually produce products containing ingredients found to be harmful for sale in the U.S., while producing safer, cleaner versions of those products for other countries.

Our Safe Beauty Chemists at American Private Label want to change that…


American Private Label is a pioneer in Smart, Safe Beauty, creating efficacious products that are free of harmful and toxic ingredients. All formulations are:

  • Paraben Free
  • Glycol & PEG Free
  • Mineral Oil Free
  • Sodium Lauryl/Laureth Sulfate Free
  • Ammonium Lauryl/Laureth Sulfate Free


  • Polysorbate & Soap Free
  • Petrochemical Free
  • Synthetic Colorant Free
  • Synthetic Fragrance Free
  • Ethoxylation Free

Most Importantly – 1,4 Dioxane Free!*

*Reported by the FDA as a known carcinogen, yet NOT required to be listed on product ingredient statements.