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About Us

American Private Label was founded by Entrepreneur and Business Strategist, Felipe Barrios. Felipe then contracted Safe Skin Care Formulator, David Pollock.


Throughout the years, David Pollock had been Vice President at the Home Shopping Network, a Senior Executive within Fuller Brush, Vice President of Medi-Cell Labs, founder of Clinical Results, and CEO of Hydron Technologies.


Today, American Private Label has assembled a dedicated team of experts in formulating, manufacturing, marketing and distribution for some of the most prestigious names in the industry, including: Art of Shaving, Bliss Spa, Brookstone, Desert Essence, Home Shopping Network, Hydron, Hydrox-C, Lancome, Reliv, Shaklee, SkinCeuticals/L’Oreal,Ted Gibson and more.



The Founders

Felipe Barrios


Over the past twenty-six years, Felipe Barrios has held various key positions in finance, operations/program management, mergers and acquisitions, and management consulting. Mr. Barrios’ experience is highlighted by numerous reviews of financial processing systems, processes and organizations to ensure compliance with all legal and formal protocols as well as controls commensurate with risks and management objectives. Prior to co-founding PUR attitude, Felipe Barrios was CFO for Teslar Global Technology. Mr. Barrios also served as CFO for Philip Stein Teslar Watch Company. There, he oversaw the financial progression of the firm from a start-up to retail sales of over $75 million dollars in 2007. Mr. Barrios acquired extensive experience in the operations of non-profit organization when he served as CFO for The Coconut Grove Playhouse a 501 (C) 3. He has been the Finance Director of Major Accounts for Nortel Networks were he oversaw numerous successful project completions for multiple country installations throughout Latin America and the Caribbean ranging from $15M to over $325M. Additionally, he founded Lisbon Group, LLC, a finance/management consulting firm based in Miami, Florida providing chief financial officer services for emerging technology firms in the southeast. Primarily focusing on start-up firms, Mr. Barrios’ experience includes guiding high growth enterprises from their initial business plan through profitability and in certain instances to an IPO. Mr. Barrios speaks fluent English and Spanish.


David Pollock

Safe Skin Care Formulator

Named one of the “20 to Know” by the Global Cosmetics Industry, David Pollock brings over two decades of marketing and product development experience. Throughout his career, he has worked with some of the most recognized names in the industry and has held executive positions at the Home Shopping Network, Fuller Brush, Clinical Results and Hydron Technologies. David is a published author, nationally syndicated radio host, has been interviewed on national television, and has contributed to publications, such as Dr. Oz, Livestrong, Woman’s Day, Rachel Ray, Yahoo, SheKnows and many others.